For as little as $9.99 a month you can rent an unlimited amount of DVDs from Netflix. When the company launched it was met with skepticism and apprehension. But after years of fighting the big boys, such as Blockbuster, they’ve emerged the winner. Now a company called Movie Pass is looking to enter the space, but instead of offering an unlimited amount of DVD rentals, they want you to pay $50 a month to watch as many movies as you’d like in the movie theater.
Over 100 theaters are currently participating, but from what we understand the beta program has kicked off in San Francisco. Users simply sign up on their website and then using an accompanying iPhone or Android app, present a reservation code to the movie clerk. Seats and tickets can be reserved online, and Movie Pass is even promising discounts on the popcorn, access to advanced screenings in addition to restaurant vouchers, though we’re not sure how the latter works.
Since movie theaters often make their profits on concessions, it stands to reason that these movie goers could be more profitable than an average attendee. Though if you attend the theater on a regular basis you’ll probably skip the popcorn and soda since it’s novelty factor will wear off quickly.
On average today’s movie theater tickets cost about $12. So 4 visits a month to the theater could pay for Movie Pass. However, that means attending the theater more than once a week, something most busy people don’t have time to do, hence why theaters are most busy on weekends. We’ve heard that special movies, such as those presented in 3D and Imax, will include an additional surcharge per viewing, though that info isn’t on their website.
So will you sign up for Movie Pass if and when it comes to your state?
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